"FLOSS specialises in creative strategy, influencer marketing, and campaign direction."
Independent strategic and creative guidance for brands and marketing teams.
Florence Alexandra

Focus & Expertise
FLOSS advises brands and businesses on creator strategy, influencer selection, and campaign direction.
I work alongside brands and internal teams navigating creators, collaborations, and digital platforms, offering strategic and creative guidance across campaigns, partnerships, and content initiatives.
From refining concepts and evaluating creators to strengthening content direction and creative ideas, my role is to bring clarity, alignment, and perspective to decisions that shape brand perception.
With a background in creative production and creator-driven marketing, I bring a sharp understanding of aesthetics, positioning, and the dynamics behind effective collaborations and content ecosystems.
The focus is simple: stronger ideas, better creator choices, and creative direction that genuinely fits the brand.
Creative Direction
Casting & Collaborations
Creator Strategy Concept Development
Campaign Direction Content Evaluation
Clients &
Partnerships






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